MMPR Marketing - Genuine Concepts
Branding - Illustration
The McMillan is a bar and restaurant in the heart of Flagstaff. Our goal was to make the presence of Northern Arizona and the high desert felt througout the brand and collateral.
The
Process
In this project I worked with my creative director Ayo Skeete on what the direction was to be for the client. We wanted customers to feel elements of the American Southwest through a vintage color palette that took inspiration from Northern Arizonan Earth and sky.
I worked on creating illustration collateral and color choices. As we saw a cohesive vision come together we worked together to choose the fonts that would tie the whole brand together.
